Trust is a crucial element in commerce, and it’s especially important when moving goods across borders. For example, if a cargo shipment gets stuck in customs waters while crossing the Baltic Sea, you need your Russian shipping partner to be immediately available in Moscow to bail you out of a difficult situation. If they can’t be reached, you could lose all the expensive cargo that was just shipped to Russia. You might ask why anyone would take a chance on an unreliable company for such an important job. When it comes down to trust, there’s an easy way to increase your chances: let your track record of cargo movement to Russia show others that you deal honestly.
